What is the best way to identify your target market and pinpoint their pain points? Understand the industry changes impacting them most.
In a recent webinar, Definitive Healthcare CEO Jason Krantz reviewed the 8 healthcare industry trends he believes will be most relevant this year—both for healthcare providers and those selling to them.
Trend 1: Healthcare’s IT journey
AI-driven tech is already outperforming radiologists in identifying evidence of breast cancer in mammograms–but not so fast. Augmented intelligence, in which the machine plays as assistive, not decisive, role is the future.
Trend 2: Data security vs. accessibility
2019 was the worst year on record for breaches when it comes to healthcare data. And yet, patients and providers demand more access to data than ever–industry leaders need to strike the right balance.
Trend 3: Consumerization 2.0
The patient has evolved and is now an active member of their own care team. The Predictive Patient is a fierce advocate for her own health and armed with data from wearables and at-home genetics tests.
Trend 4: “Data-driven” physicians
50 percent of physicians think their patient data access could be much better, citing improved access to medication adherence, prescription costs, and clinical history data as top priorities*.
Trend 5: Precision medicine
Precision medicine gains mainstream traction but increases complexity for physicians–new genetic tests are released at a rapid rate and physicians have thousands of treatments from which to choose.
Trend 6: Generational care demands
Active aging is a new frontier for healthcare technology, but millennials are aging into heads of households and making care decisions for 3 generations–themselves, the children, and elderly for whom they care.
Trend 7: Value-based care: What’s next?
Value-based care penalties have been real–but the next phase of value-based care will be cost transparency to all stakeholders.
Trend 8: The impact of outpatient care
The shift away from impatient care in favor of more convenient options puts pressure on the classic health systems as it broadens options for patient consumers.
*Source: HealthIT Analytics, Xtelligent Healthcare Media: 50% of Physicians Not Satisfied with Patient Data Access
Watch 8 Top-Of-Mind Trends for Physician and Hospital Buyers In 2020 on-demand any time at the Definitive Healthcare website.
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