From lab to bedside, clarity at every phase
Bringing products to market is tough in today’s complex, competitive environment. No matter where you are in the commercialization process, we have a solution that works for you. Our solutions for biopharma combine reliable data and analytics to give you a full view of the landscape. Make confident decisions, speed up product development, and improve patient lives—with insights at every step.
Trusted by industry leaders
We have answers to your critical questions
Our biopharma solutions help you find answers to important questions, such as:
Who are the patients who need your drug?
Who are the providers who treat those patients, and where do they practice?
What does the competitive landscape look like?
What is the payor coverage in your therapeutic area?
Which promotional channels and tactics resonate with your target audience?
What clinical research is happening in your therapy area, and who is leading it?
Simplify the process
Our insights improve the performance of these functions throughout the commercialization journey:
Marketing and brand strategy
Build strong promotional strategies and make smarter decisions throughout commercialization. With real-world data and powerful analytics, you can connect with the right healthcare professionals, spend your promotional budget where it counts, and reach your target market with precision.
This solution combines products and services from:
Medical affairs
Find the experts who will move therapies forward. With clear, therapy-specific insights, you can stay on top of the competition, track the digital activity of top KOLs, and make sure the market sees the true scientific value of your product.
This solution combines products and services from:
Sales
Grow revenue by creating smarter sales territories, targeting the right accounts, and tracking the competition. Industry-specific, on-demand analytics help you quickly adapt to changes and employ the best sales tactics in minutes.
This solution combines products and services from:
Commercial ops and analytics
Create analytics and dashboards that simplify processes and decisions for commercial, brand, and marketing teams. By integrating our data with your existing intelligence, we deliver more reliable insights into product performance, competitive intelligence, and market trends.
This solution combines products and services from:
Business development
Develop relationships with scientific experts and commercial partners and strengthen brand positioning.
This solution combines products and services from:
See our data
Access unique insights.
Real solutions for real impact
Bringing drugs to the right patients can be expensive, time-consuming, and fraught with risk. We combine data, analytics, and expertise to help your organization get real results. Together, we can:
Size patient populations
Tap into data on diagnoses, procedures, and prescriptions to find treatment-ready patients and reach the HCPs treating your target population.
Reach the right experts
Find the right scientific and medical experts for your brand, build stronger relationships, and put your resources where they matter most.
Capture therapy area market data
Get a clear view of your market with prescription drug use, market share, and claims data across specialties, NDC codes, drug classes, geography, sites of care, and more.
Displace your competitors
Identify the HCPs and HCOs that are prescribing competitor products, then use reference and affiliation data to reach key decision-makers.
Identify commercial partnerships
Search for KOLs by geography, therapy area, social media influence, and more. See which experts are collaborating with the industry through speaking engagements, clinical trials, and other partnerships.
Move forward with confidence
Use our biopharma solutions to:
Kickstart clinical trials
Use all-payor claims data and affiliation insights to identify high-volume sites and recruit the right investigators for clinical trials.
Segment and target
Find facilities and providers in your target market based on insights into patient journeys and quality and cost factors.
Measure impact
Measure impact with industry-specific analytics and track your performance over time to identify the best tactics moving forward.
Get care to those who need it, faster
Our biopharma solutions help you:
Speed up product development
Access clear intelligence on market, brand, and scientific activity to pinpoint the right opportunities, develop innovative products, and shape clinical programs.
Improve performance across teams
Use market context and account-level insights to gain a detailed view of the healthcare landscape and refine your brand, marketing, medical affairs, sales, and business development strategies.
Make smarter decisions
Get a full picture of the therapy area you’re targeting using data and analytics, so you can align faster across teams, answer questions confidently, and respond strategically.
CASE STUDY
Identifying high-risk stroke patients
See how a leading cardiovascular division used our data to more accurately estimate, target, and deliver their product to hospitals with the greatest number of high-risk stroke patients.
Challenge
A cardiovascular division of a Fortune 500 biopharma company needed to know how many stroke-risk patients were walking through the doors of the hospitals they served. Before Definitive Healthcare, they were in the dark—relying on a broad national estimate that 70% of at-risk patients fall into the high-risk category. That wasn’t enough. They needed real visibility.
Solution
Using our biopharma solutions, the client built a custom report that combined real claims data with hospital-level insights. The findings? Most hospitals were well above the national 70% estimate—some nearing 90%.
Impact
With a more accurate view, the sales team focused on hospitals with the most high-risk stroke patients—many of which had previously been overlooked. This data-driven insight boosted their credibility, allowing them to speak confidently about each hospital’s risk factors and adjust their messaging accordingly.
Frequently asked questions
Our solutions provide healthcare data and analytics on markets across the healthcare continuum including physicians, physician groups, and the healthcare delivery organizations with which they both have affiliations (e.g., hospitals, health systems & IDNs, surgery centers, imaging centers, long-term care facilities, and clinics). We curate de-identified all-payer claims data, affiliations, referrals, quality metrics, financials, clinical insights, and more to deliver a comprehensive view of the specific providers and patient populations that would benefit from your drug or therapy.
Biotech and pharmaceutical companies can create precise market segments based on prescribing behavior, geographic location, physician group membership, health system affiliations, and more. Our solutions deliver deep insights into hospitals, health systems, physicians, and physician groups, covering everything from GPO, health system and IDN hierarchies to operating and financial metrics, physician specialty details, facility types, referrals, and claims data across diagnoses, procedures, and prescription volumes.
Data-driven marketing delivers the best chance of success, and Definitive Healthcare offers the data products, analytical tools, and services needed to build and execute a winning strategy. Our customers use the solution to size markets, align sales and marketing territories, segment accounts, identify top target accounts, find executive contacts—including email, phone, LinkedIn profiles, and physical addresses—for marketing campaigns and more.
Our solutions give sales teams access to detailed profiles across any market segment—hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, clinics, and more. Each profile includes relevant location and contact info, along with critical data for territory planning, pre-call planning, and sales calls. This includes clinical, financial and quality metrics, claims information, and much more.