Maximize campaign performance with healthcare commercial intelligence
To be successful, marketing leaders at biotech, biopharma, and pharmaceutical companies need an in-depth understanding of the market landscape for their targeted therapy areas. Our solution helps you get a clear view of the healthcare landscape, so you can better allocate marketing resources and maximize campaign performance. On-demand data and industry-specific analytics help you track results, uncover new opportunities, and react to changes on the fly.
Let’s solve your biggest marketing challenges together
Increasing market share for your brand can be a daunting task. You need to be smart with your promotional activity and spend your budget where it’s most impactful. We can help you:
Understand and influence the right experts
Find and build relationships with the most influential scientific voices in your field to ensure they understand the benefits of your drug or device.
Find treatment-ready patients
Review patient distribution by geography so you can build laser-focused marketing strategies and spend your budget where it has the biggest impact.
Drive the highest response
Engage clients and prospects with the most effective content across the best delivery channels.
Design winning marketing campaigns
The Definitive Healthcare Solution for Biopharma Marketing combines data products, analytics, and services to deliver healthcare commercial intelligence to marketing leaders. With this powerful combination, you can improve competitive intelligence, more effectively utilize omnichannel budget, and deploy marketing campaigns in a fraction of the time. Our solution includes:
View Product Suite
Use a wide range of products to easily segment the market and target the right physicians, hospitals, and providers with effective messaging.Learn more
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.Learn more
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.Learn more
Monocl Expert Suite
Gain an up-to-date and accurate understanding of the scientific activity happening within your therapy area.Learn more
Passport Analytics Suite
Develop, launch, and commercialize products more efficiently with data-agnostic healthcare commercial intelligence on demand.Learn more
Quickly understand patient and provider behaviors, determine your total addressable market, and more, with custom reports created by our professional services team.Learn more
Explore our resources
Get the tools you need to create effective marketing campaigns.
Developing an omnichannel strategy for life sciences
Discover best practices, beginners’ tips, and common challenges for creating omnichannel strategies.Download the eBook
Using data and analytics to develop and commercialize pharmaceuticals
Get tips and strategies for using market intelligence to formulate effective go-to-market plans.Download the eBook
Evaluating data and analytics vendors to drive pre-launch and commercialization
Ready to adopt a data-driven business approach? See how healthcare commercial intelligence can transform your promotional strategy.Read the buyer's guide
Optimizing your pre-launch activities to impact time to peak sales
Explore key challenges in the biopharma industry and the three ways organizations can address them.Read the special report
Benefits for your biopharma marketing team
The Definitive Healthcare Solution for Biopharma Marketing helps you:
Improve competitive intelligence
See which providers are prescribing competitor therapies and understand brand market share, physician prescribing behavior, and patient treatment pathways quickly with ready-to-use visualizations.
Leverage billions of data points for incredibly targeted, granular campaign segmentation.
Build impactful marketing campaigns
Leverage analytics to find the most engaging marketing channels for each segment and deliver messaging that resonates.
Shorten time to market insight
React to industry trends and adjust campaigns quickly with continually updated real-world, reference, and affiliation data.
A new approach to marketing intelligence
Only Definitive Healthcare can offer:
Intelligence at your fingertips
Access ready-to-use, continually updated intelligence, so your team can create and execute promotional strategies faster.
Unmatched data accuracy
Powerful AI/ML techniques link billions of data points together, offering a superior level of quality and new intelligence not found anywhere else.
Iterative analytics on-demand
Explore, analyze, cut, and report data on-demand—all from a single, secure source of truth.