About the author
Ethan Popowitz is a Senior Content Writer at Definitive Healthcare. He writes data-driven articles about telehealth, AI, the healthcare staffing shortage, and everything in between. His reports have been featured in Forbes, the Wall Street Journal, CBS, NBC, Becker’s Hospital Review, and more.
When he’s not writing, Ethan hikes the exotic wilds of Upstate New York, enjoys a good ham, egg, and cheese on an everything bagel, and plays with his dog. He is also an avid Dungeons & Dragons player and occasionally plays the didgeridoo.
Recent posts by Ethan P.



Top trends of 2026: Healthcare policy shifts will reshape the business of care in 2026
Written by Ethan Popowitz 7 min read
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Interpreting medical claims data with visual analytics
Written by Ethan Popowitz 5 min read
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Top trends of 2026: Cybersecurity breaches emphasize the importance of secure tech in healthcare
Written by Ethan Popowitz 8 min read
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Top healthcare trends of 2026: Aging in place is driving innovation in home-based care and technology
Written by Ethan Popowitz 6 min read
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Top 6 data searches for healthcare staffing companies
Written by Ethan Popowitz 5 min read
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How social determinants of health are reshaping risk management in healthcare
Written by Ethan Popowitz 5 min read
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4 revenue cycle management trends that should be on every leader’s radar
Written by Ethan Popowitz 4 min read
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Medicare drug price negotiations underway for next batch of drugs
Written by Ethan Popowitz 4 min read
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Tips for selling medical devices and equipment to hospitals and IDNs
Written by Ethan Popowitz 5 min read
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How healthcare trends are shaping risk models in 2025
Written by Ethan Popowitz 7 min read
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Insights from AXS25: How data, analytics, and AI are shaping the specialty pharmacy market
Written by Ethan Popowitz 4 min read
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The 6 most common data searches by payors, underwriters, and actuaries
Written by Ethan Popowitz 6 min read
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Adapting your medtech sales playbook for a value-driven market
Written by Ethan Popowitz 5 min read
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Tips for your 2025 medical device omnichannel marketing strategy
Written by Ethan Popowitz 6 min read
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Segmenting markets and accounts for your medical device
Written by Ethan Popowitz 6 min read
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Top healthcare trends of 2025: Healthcare prices continue to rise
Written by Ethan Popowitz 8 min read
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Top healthcare trends of 2025: AI will continue to be a transformative force in healthcare
Written by Ethan Popowitz 7 min read
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Identifying the key opinion leaders in gastroenterology
Written by Ethan Popowitz 4 min read
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How we’re helping providers solve their biggest healthcare problems
Written by Ethan Popowitz 6 min read
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5 consumer personas to enhance your next healthcare marketing campaign
Written by Ethan Popowitz 8 min read
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Unlock your service line’s potential with a data-driven marketing plan
Written by Ethan Popowitz 5 min read
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