Build smarter market strategies with healthcare intelligence
Our data products and services give anyone who wants to sell into the healthcare market an advantage against the competition. From building territories and segmenting your market to competitive analysis and market sizing, our robust platform gives you the intelligence you need to unlock new opportunities. Whether your customers are executives, health professionals, or even consumers, our data ensures you get the most ROI for your commercial activities.
Companies that sell into the healthcare market have used our solutions to vastly expand their sales outreach. In fact, one customer increased their qualified leads by 65% in six months.
Meet the top-ranked healthcare commercial dataset
Our robust, accurate, and easily accessible reference and affiliation data make it a top choice among a diverse range of companies selling into healthcare, according to an independent research firm. Whether you work in construction, staffing, medical supplies, financial services, or really any business in the healthcare space, our data helps you navigate the market and accelerate commercial success. To learn more, read our latest report.
See it in action
Connect with us to explore our data.
CASE STUDY
A 65% increase in qualified leads
See how a medical supply company found the right buyers for their privacy curtain solution.
Challenge
A medical supply company had a new privacy curtain solution that helped mitigate the risk of healthcare-acquired infections (HAIs) and reduced the work associated with privacy curtain exchanges. When the company first went to market, they purchased third-party contact lists to drive their marketing automation efforts, but they discovered the contacts were old and inaccurate. As a result, they could only reach a small fraction of these leads, and conversion was low. In addition, the lists didn’t provide the deep understanding needed to break through to the buyers in their target market.
Solution
Using Definitive Healthcare Solutions for Sales Intelligence & Optimization, the company leveraged both market-level and account-level data on facilities that needed their solution. This data enabled the team to segment the market and target potential buyers, identify high-quality decision-makers and increase sales and marketing efficiency.
Impact
The company quickly saw a return on their investment, dramatically increasing their number of qualified leads by 65% within the first six months of using Definitive Healthcare. As a result, they expanded their sales outreach and experienced increased brand recognition, with a significant, ever-growing increase in key contact followers on LinkedIn.
Join the dozens of industries using Definitive Healthcare
With our intelligence, you can make decisions regarding addressable markets and business goals faster, regardless of your industry. Some types of industries that benefit from our data are:
Software & IT
Use critical information on IT budgets, purchasing contacts, and current technology installations to define your market opportunity and competitive landscape. Learn more.
Consulting & financial services
Leverage data on millions of healthcare professionals and consumers to guide your clients’ strategic initiatives and marketing campaigns. Learn more.
Medical supplies
Access executive contacts, quality performance (HCAHPs, healthcare associated infections, etc.), medical supply budgets, procedure claims, and GPO affiliations to plan territories, prioritize accounts, and hit your numbers. Learn more.
Associations
Gather information like medical staff background (education, qualifications, professional association participation), key opinion leader status, and physicians by role or specialty to advance marketing, business development, and account management. Learn more.
Insurance
Access payor mix, revenues, affiliations, physician activity, or telehealth adoption to gather knowledge, verify provider activity, and track competitors for companies providing business, employer, and employee related insurance. Learn more.
Education services
Leverage data like healthcare leader contacts, employee counts, affiliated physicians, technology implementations, facility financials, and medical staff education to target organizations in need of training, workshops, or partnerships with universities. Learn more.
Staffing and recruiting
Use data like affiliations, referrals, patient leakage, financial strength, physician profiles, facility quality metrics, and executive contact information to improve fill rates and hire quality healthcare professionals and locum tenens. Learn more.
Facility supply and services
Use decision-maker contact information, network affiliations, and facility characteristics like bed count, square footage, and age to demonstrate how your services or supplies streamline operations and optimize care. Learn more.
Real estate
Build intelligence on facility size, location, affiliations, financials, news, mergers & acquisitions, construction, requests for proposals, and certificates of need to drive decisions on buying, selling, investing, and managing healthcare properties. Learn more.
Marketing & advertising
Access executive contact information, affiliations, payor mix, financial performance, geography, practice locations, clinical activity, technology installations, and consumer insights to fuel your marketing and sales strategy and execution for clients.
Uncover new paths
Our data benefits anyone selling into the healthcare market. See how we help drive results for even more industries including:
Accounting
Computer hardware
Food and beverages
Group purchasing organizations
Logistics and supply chain
Publishing and events
Telecommunications
Business supplies and equipment
Construction and engineering
Furniture
Law practice
Medical transportation
Research
Intelligence for your critical use cases
No matter the stage, size, or industry of your company, we’ve got you covered. Discover how sales, marketing, and analytics teams use our healthcare commercial intelligence for:
Go-to-market
Leverage comprehensive healthcare commercial intelligence for market segmentation and buyer engagement to accelerate time to market.
Market intelligence
Size markets, assess the competitive landscape, and direct investments with data-based market analyses.
Sales intelligence & optimization
Access rich data and analytics to increase sales productivity and align territories and account planning with buyer insights.
Product development
Ground your product development strategy in quantifiable market needs to direct investments toward effective commercialization.
Corporate development
Ensure your long-term strategic planning and investment decisions align with quantifiable long term market opportunity analysis.
We work to understand your unique needs
We offer a range of products and datasets designed to help you target the right healthcare players and capitalize on every opportunity. Whether you need rich commercial intelligence on healthcare organizations and professionals in our View Suite, robust consumer data and analytics with Population Intelligence, details on experts around the world with our Monocl Expert Suite, or a solution customized to your needs, we’ll work with you to drive your success.
Solutions that empower
We help answer critical questions around important topics, such as:
What is the size of the total addressable market for my product?
How do I find and engage the right decision makers?
How do I find organizations that match my ideal client profile?
What is the most effective way to prioritize accounts within my territory?
Who are the key purchasers for my product and how can I reach them?
How can I activate marketing campaigns aimed at my ideal prospects?
See how we can help answer your questions.
Frequently asked questions
Definitive Healthcare offers a wide range of solutions that can help your organization segment the healthcare market and target prospects that are best equipped to serve within your TAM. This context, paired with executive contacts, helps sales teams tailor their message to the prospect’s unique circumstances.
Yes! Definitive Healthcare has mobile applications that bring our data right to your fingertips while you are away from the office visiting customers, or at trade shows and conferences.
We provide contact data for more than 1.75 million healthcare executives. Equally important, we provide that data in the context of details about how executives and the organizations they work for relate to each other.
Different organizations define their TAM with different metrics and parameters. For example, hospital beds in a particular geography or provider type in a particular care setting. That's the power of the Atlas Dataset underlying all our data products - you can calculate your TAM with any combination of metrics and parameters you choose.
Yes! Definitive Healthcare has a number of ways to integrate our data into your daily workflows, like CRM connectors, APIs, and custom file transfers.