The Definitive Healthcare blog

Keep up with our latest thought leadership and updates about healthcare commercial intelligence.

Looking to identify key opinion leaders in cardiology? Discover how to find KOLs in healthcare and understand their influence in the field of…

September 18, 2024

Colon cancer is on the rise in young adults. Learn about the prevalence of colon cancer by age and how oncologists and the healthcare industry are…

September 13, 2024

Learn about the top health insurance payors in the U.S., focusing on premiums earned, covered lives and key market players and record-breaking…

September 12, 2024

Elevate your healthcare marketing with consumer personas. Understand your audience better and drive engagement with tailored marketing strategies!

September 12, 2024

Under the Inflation Reduction Act, Medicare seeks to negotiate prices for 10 drugs in the U.S. Discover the 10 drugs facing price negotiations.

September 12, 2024

Learn how consumer data can help you build winning strategies for engaging and acquiring consumers and patients in the digital space.

September 10, 2024

Eli Lilly leads the shift to direct-to-consumer biopharma sales with a new web platform and a $5.3 billion investment in manufacturing capacity for…

September 06, 2024

Explore how to best engage healthcare facilities with the use of hospital performance metrics. Discover which hospital metrics are most important in…

September 03, 2024

Discover strategies for identifying key opinion leaders in oncology. Engage the right oncology KOLs to maximize your medical device or therapy’s…

September 03, 2024

Unlock the secrets of Medtech pricing strategies. Explore innovative approaches to maximize revenue and ensure your products stand out in the market.

August 30, 2024