Get your medtech to patients faster
What you don’t know could be holding your medical device back. Our market intelligence helps you sharpen your go-to-market strategy and show the true value of your medical device. With trusted network and affiliation data, combined with all-payor claims, we help you find the patients, physicians, and care centers that need you most, so you can get to market faster and improve patient lives, sooner.
Trusted by industry leaders
We help answer your critical questions
Make meaningful market decisions and find answers to important questions, such as:
How do I calculate the addressable market for my medical device?
How can I assess this device's benefits and risks in real-world use?
How do I reach key decision-makers in purchasing?
How should I best align and direct my sales force?
Which physicians order high volumes of specific lab tests?
Move from blueprint to bedside with confidence
Improve performance across critical business functions at any stage of your portfolio lifecycle:
Sales
Increase win rates and drive revenue by creating smarter sales territories, improving Salesforce efficiency, and enhancing targeting and pre-call planning. Quickly adapt to changes and find the best sales strategies with easy-to-use sales enablement tools.
This solution combines products and services from:
Marketing
Refine segmentation and targeting, drive successful product launches, and improve campaign performance. Gain deep visibility into your target therapy area so you can grow market share and revenue.
This solution combines products and services from:
Medical affairs
Get a complete picture of the scientific landscape for your diagnostic, therapy, or treatment area. Use in-depth, therapy-specific insights to improve competitive intelligence, engage with the most influential experts, and ensure the market understands the scientific value of your device.
This solution combines products and services from:
Commercial strategy
Evaluate opportunities and make informed decisions throughout commercialization. Use real-world data with powerful analytics to identify the best market opportunities, speed up launches, and develop tactics to expand market share.
This solution combines products and services from:
Market access and reimbursement
Gain a clear, accurate, and in-depth view of the payor landscape to identify the best market opportunities, improve product launches, and evolve payor strategies. Combine comprehensive, real-world, all-payor claims data with powerful analytics to get your device to the people who need it most.
This solution combines products and services from:
See our data
Access unique insights.
We know your market inside and out
Developing and commercializing medical devices can be expensive, time-consuming, and fraught with risk. The right intelligence can help you overcome obstacles and find success. Together, we can:
Beat your sales goals and improve workflow
Level up sales targeting, pre-call planning, and improve rep efficiency with our reference, affiliations, and Atlas All-Payor Claims data to ensure you target the right accounts with the right message.
Maximize the impact of marketing campaigns
Identify the decision-makers, users, influencers, and key opinion leaders (KOLs) you need to reach to communicate the benefits of your device.
Identify and engage the right experts
Create targeted outreach and drive expert engagement, so you can guide your medical messaging and improve market responsiveness.
Discover market expansion opportunities
Measure your total addressable market using claims, reference, affiliation data, and more to find expansion opportunities and guide pipeline development.
Create effective payor strategies
Leverage accurate, real data on the payor landscape, so you can work more effectively with payors and internal teams and ensure patients have access to your device.
Essential resources
These guides can help you move swiftly from lab to launch to patient impact.
Launching your medical device: A strategy and execution cross-functional guide
Follow our roadmap to bring your device to market successfully.
A comprehensive guide to planning, targeting, and selling medtech (and everything in between)
Even the most life-changing medical devices require a carefully crafted sales strategy – read our guide.
Developing an omnichannel strategy for life sciences
Learn how to make effective omnichannel strategies to maximize the impact of your medical device.
AI and ML for medical device companies
Medtech companies use AI and ML to drive product innovation, but this technology can also make day-to-day workflows more efficient.
Go further with data you can trust
Use our solutions to:
Assess your market
Understand your total addressable market using specific diagnosis and procedure codes related to your products and solutions.
Target segments
Prioritize accounts by diagnosis and procedure volumes, prescription activity, laboratory test volumes, and more. Plus, get insights into health system networks and affiliations.
Measure the impact
Quantify the value and impact of your device in the market by comparing diagnoses and procedures related to your therapeutic area over time.
Map patient journeys
Find opportunities to improve patient care with your device by understanding treatment and referral patterns across the care continuum.
Find decision-makers
Gain insights into the payor landscape and the contracting process for facilities and networks, so you can reach the executives and leaders who can make an impact on the success of your device.
Data that delivers real results
With our solutions, medical device companies can:
Increase market share
Get insights from real-world data to make smarter commercialization decisions for your medical devices.
Work smarter
Increase the impact of your sales and marketing teams by making data-driven decisions.
Improve patient lives
Improve patient care by using real-world data insights to educate and inform the right providers and healthcare facilities about the value of your device or treatment.
CASE STUDY
Getting medtech to patients faster
See how a leading medtech company accelerated their go-to-market efforts.
Challenge
The diagnostics business unit of a large multinational medical device company needed to expand its flu testing instrument at urgent care centers ahead of an upcoming flu season. To have a successful and timely expansion, it needed to take a strategic approach to segmenting and targeting the market.
Solution
The client leveraged our data to identify their targets and execute their marketing campaign. Affiliations data and network information were critical to effectively segmenting the market and determining whether decisions occurred at the local or network level.
Impact
The team closed deals for more than 400 urgent care sites within four months, just in time for flu season, and generated a $7M return in the first year. This expansion was instrumental in successfully launching their new testing because they were able to maintain a strong presence in the urgent care setting.
The insights you need, all in one place
Leverage an integrated set of data products that help you understand your market and how it's evolving. With our data integration package, you can access insights within your workflow, and our professional services team is ready to help with any specialized visualization or reporting needs.
Carevoyance
Simplify sales enablement and access data-driven targeting, segmentation, territory planning, and customer-facing reporting with our intuitive sales acceleration engine.
HospitalView
Browse hospital and IDN insights to easily segment the market, target the right hospitals and understand technology usage.
PhysicianView
Inform targeted messaging with detailed insights and contacts spanning over 2.6 million physicians, nurses, and allied health professionals.
PhysicianGroupView
Get real data on more than 124,000 physician groups to see an entire PG organization and better market and sell to your target audience.
SurgeryCenterView
Access real data on more than 12,000 ambulatory surgery centers to understand network associations and uncover key trends.
ImagingView
Get executive contacts, affiliations (organizational and physician) data, and quality metrics on more than 18,000 imaging centers.
LongTermCareView
Search the care continuum with quality metrics on almost 100,000 nursing, assisted living, home health, and hospice organizations.
Atlas All-Payor Claims
Get unparalleled access to billions of all-payor, current insurance claims to power your go-to-market planning and execution.
Monocl ExpertInsight
Generate unique insights into millions of medical and scientific experts globally to inform your outreach and engagement with selected experts.
Monocl ExpertClaims
Enhance Monocl products with powerful medical claims insights to drive identification and prioritization of clinical leaders across the world.
Atlas Prescription Claims
Access billions of distinct prescription claims to uncover drug market intelligence and understand the prescribing behaviors of individual healthcare professionals.
Frequently asked questions
Definitive Healthcare provides healthcare commercial intelligence for market segments across the healthcare continuum, including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics. We consolidate affiliations, referrals, quality metrics, financials, clinical metrics, and more, for a comprehensive view of the specific areas of healthcare that would benefit from your device.
Clients create market segmentation strategies in several ways. Our solutions can help you segment by GPO, IDN, health system, hospital, account size, physician group, physician specialty, type of facility, referrals, claims diagnosis volumes, claims procedure volumes, claims prescription volumes, and more. The robust reference and affiliation data provide context to help show how your market segments relate to each other.
Data-driven marketing offers the greatest chance of success, and Definitive Healthcare has a variety of solutions that are key inputs to developing and executing a marketing plan, including market sizing, alignment of sales and marketing on segments, market and account segmentation, target account identification, executive contacts, and LinkedIn profiles for marketing campaigns, and more.
Our solutions provide sales teams with access to profiles for any market segment (including hospitals, physicians, physician groups, surgery centers, imaging centers, long-term care facilities, and clinics), executive contact details, and information pertinent for territory-level business planning, pre-call planning, and sales calls such as clinical, financial and quality metrics, claims information, and more. Additionally, our Carevoyance product was built for medtech sales targeting, so you can be sure your sales teams are targeting the rights HCPs and sites of care quickly.