Home
  • Resources

Content center

Master best practices, dive into the latest research, discover powerful insights and more.

Filter by Type

10 Key Strategies for Selling to IDNs and GPOs

10 Key Strategies for Selling to IDNs and GPOs

After 35+ years in the industry, John Pritchard and Ken Murawski know what works when it comes to selling to Integrated Delivery Networks and Group Purchasing Organizations. In this webinar, tap into their collective knowledge and learn how you too…

June 22, 2021
Updated Healthcare Industry Trends Selling to Doctors and Hospitals In a Changed Market

Current industry trends: Selling in a changed market

In January 2020, we presented on healthcare trends because we feel confident that the best way to sell is to understand the key challenges of your target audience. Due to COVID-19, those key challenges have shifted. In this updated webinar, attendees…

June 22, 2021
Exploring Rare Disease Through a Data Driven Lens

Exploring Rare Disease through a Data-Driven Lens

While the complexities for rare disease treatment are numerous, the last few years have shown major strides towards meaningful progress. In honor of Rare Disease Day 2021, join us as we explore hurdles and opportunities for biotech and pharmaceutical…

June 22, 2021
How Pharma Firms Use Definitive Healthcare to Commercialize A New Product

How pharma firms use our solutions

The process of bringing a new drug or therapy to market poses a unique set of challenges. A data-driven approach can fuel your team’s early stage strategy during phase III clinical trials, registration/PDUFA set, planning sales territories, and…

June 22, 2021
An Inside Look - A Panel on Medical Device Sales Strategies and Buyer Perspectives

A panel discussion on med device sales strategies

Anyone who markets, sells, or buys medical devices should tune in to this expert panel. Watch this panel if you want to hear your sales and marketing peers share their own best practices, gain insights into your target buyer, or leverage a clinician…

June 22, 2021
5 Proven Tactics Every Vendor Needs to Know When Working with IDNs

Proven tactics for working with IDNs

Vendors are facing more challenges and barriers than ever before. With meaningful access to key customers shrinking and an increase in bundling by GPOs and large manufacturers, relational strategy is becoming increasingly important. In our next…

June 17, 2021
Healthcare Sales 101 - Codifying the Patient Journey

Codifying the patient journey

A playbook for selling to healthcare providers has some of the same chapters you’d see in any B2B sales playbook. Total addressable market defined? Territories built? Check, and check. The similarities go on.

June 17, 2021