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Proven tactics for working with IDNs
Vendors are facing more challenges and barriers than ever before. With meaningful access to key customers shrinking and an increase in bundling by GPOs and large manufacturers, relational strategy is becoming increasingly important. In our next…
Codifying the patient journey
A playbook for selling to healthcare providers has some of the same chapters you’d see in any B2B sales playbook. Total addressable market defined? Territories built? Check, and check. The similarities go on.
Examining the COVID-driven rise of telehealth with claims
COVID-19 has served as the ultimate catalyst to telehealth and telemedicine; we’ve seen years of regulations around telehealth come undone to respond to the market need of virtual health options. As a result, over 41 million telehealth claims have…
How a data provider can drive sales
When it comes to selling into hospitals and IDNs, access to demographic data just doesn’t cut it. A healthcare specific data provider arms you with not only the basics - executive contacts, phone numbers, and addresses but also clinical indicators…
COVID-19 As a Digital Transformer: Telehealth Accelerates & There’s No Looking Back
We’ve seen years of regulations around telehealth topple in order to respond to the market need of virtual health options due to COVID-19.
Top healthcare sales and marketing trends
The best way to sell better in 2020 is to understand the key challenges of your target audience. If you sell to healthcare, that means you need insights into macro and micro trends.
Report: 2019 Outpatient Trends Survey Results
Outpatient care refers to medical procedures and services that don’t require an overnight stay; Ambulatory Surgery Centers ambulatory surgery centers (ASCs), urgent care centers, retail or walk in clinics, primary care clinics, and imaging centers…
Predicting COVID-19’s long-term effects
During the summer of 2020, Definitive Healthcare polled healthcare leaders ranging from pharmaceutical, biotechnology, and medical device industries to healthcare IT, consulting, provider organizations, and more. These professionals shared how they…