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Webinar: Planning your 2022 medical device marketing & sales strategy
It’s often been said that failing to plan is planning to fail. To reach your sales and marketing goals in the new year, your strategies need to be bulletproof. Originally aired on November 30th, 2021, this webinar, covers how some organizations are…
Webinar: Leveraging commercial claims to find your ideal patient population
This webinar explains how you can use Latitude Reporting to identify and examine your ideal patient population from different perspectives to optimize your commercial strategies. Using a simple three step workflow, you can create patient cohorts…
How healthcare leaders utilize marketplace intelligence
Healthcare leaders, facing decreased revenue, rapid transformations in care, and growing competition, are increasingly using marketplace intelligence to make the best strategic decisions.
Transforming a sales team with data-driven market intelligence from Definitive Healthcare
FibroScan®, developed and manufactured by Echosens, is recognized as the worldwide reference for liver fibrosis and liver steatosis assessment. Using Definitive Healthcare, Echosens identified their ideal customer and grew their target customer list…
Generating revenue through market expansion
A medical device diagnostics division needed to expand their urgent care center market share. Using our data, they closed over 400 urgent care clinics within 4 months. Their contract with Definitive Healthcare generated a $7M return in the first year…
Understanding the competitive landscape
A cardiovascular unit of a medical device company used our ClaimsMx product to identify >8,000 procedures performed by physicians using the competitor’s product, which was critical intel to effectively segment, target and position their solution.
Data-driven marketing campaigns
An orthopedic medical device company used our data to determine that their market opportunity was actually 30% higher than their previous estimate, and this drove a successful campaign with higher-than average sales conversion.
Uncovering highly qualified sales leads
The sales leadership at a clinical collaboration technology company needed greater visibility into their territories to develop an effective annual sales strategy. Using our market and account level intelligence, they were able to identify an…